Responsibilities :
*Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
*Design, build and maintain our social media presence
*Responsible for driving Traffic, Engagement and ROI through digital channels
*Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
*Identify trends and insights, and optimize spend and performance based on the insights
*Brainstorm new and creative growth strategies
*Plan implement strategies to drive traffic engagement from social channels
*Plan execute all other online marketing initiatives including display, email, remarketing etc.
*Plan, execute, and measure experiments and conversion tests
*Collaborate with internal teams to create landing pages and optimize user experience
*Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
*Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
*Analyze key metrics that unit our website traffic and our service quotas
*Work on strategy to increase subscriptions / leads
*Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
*Lead generation for digital business
*Designing, Developing and supporting various daily, weekly, monthly reporting
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