Our client is looking for a marketing automation specialist contractor for 6+ months that will be responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution. This role is tactically focused on the execution and constant optimization of emails, forms, automation rules, and other marketing automation tasks. The role will also serve as an internal consultant to marketing teams, guiding email and form strategy.
Roles and Responsibilities

  • Creates emails, engagement studio drips, and dynamic content variables, including templates for use by others within the marketing function
  • Creates nurturing and scoring programs to support the marketing organization
  • Documents marketing automation processes, programs and procedures
  • Monitors and reports on effectiveness metrics related to tactics and programs managed by the marketing automation program and related applications
  • Standardizes, cleanses and uploads contact lists into the MAP
  • Provide consultative support for the Marketing Division to improve email channel performance and share best practices
  • Trains marketing resources on how to measure email effectiveness, run reports and accomplish basic tasks within the MAP

Education and Experience:

  • Bachelor’ s degree required
  • 3-5 years B2B marketing experience

Skills, Behaviors and Competencies:

  • Strong verbal and written communication
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Ability to translate business requirements into technical specifications
  • Excels at problem solving and approaching problems in multiple ways
  • Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships
  • Data standardization and normalization
  • Design and QA of lead scoring and multi-tiered programs
  • Intermediate HTML
  • Intermediate CRM and Marketing Automation administration (Preferably Salesforce and Pardot)

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