Job Description :
Site Name: India – Maharashtra – Worli Mumbai Posted Date: Jul 26 2021 Job purpose: Lead priority brand market combinations in data strategy, audience development, campaign optimization and measurement. Increase efficiency and improve effectiveness of digital media spend and fuel sales growth from both online and offline sales channels. Main responsibilities: Design digital data strategy with brand team prioritizing 1st party data development and strategic external data partnerships. Enhance the organizations ability to use data to identify and reach audiences online. Work to develop holistic data-driven marketing maturity plans, that prioritise digital workstreams that have attributable business value. Responsible for optimizing 3rd party data & technology costs across campaigns. Develop & lead strategic test & learns including cross-channel attribution or open rate lift study Partner closely with the ad agency and local media team to ensure campaign targeting and audience segments are maximized. Basic qualifications: 3-5 years of experience working in Marketing Analytics, preferably with an agency background. 3-5 years experience with Google Analytics & Google Marketing Platform/DoubleClick. GSK’s dedication to the wellbeing of our employees is reflected in the benefits we offer including healthcare for yourself and dependents, performance related bonus, long term incentives and a host of other flexible offerings you can tailor to your own preferences. We also offer a range of employee health and wellbeing programs including our truly unique Partnership for Prevention program, a global commitment by GSK to provide all employees with up to 40 preventative healthcare services bringing to life our mission to: do more, feel better and live longer. At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution. *LI-GSK Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. It has come to our attention that the names of GlaxoSmithKline or GSK or our group companies are being used in connection with bogus job advertisements or through unsolicited emails asking candidates to make some payments for recruitment opportunities and interview. Please be advised that such advertisements and emails are not connected with the GlaxoSmithKline group in any way. GlaxoSmithKline does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection with recruitment with any GlaxoSmithKilne (or GSK) group company at any worldwide location. Even if they claim that the money is refundable. If you come across unsolicited email from email addresses not ending in gsk.com or job advertisements which state that you should contact an email address that does not end in ‘gsk.com’, you should disregard the same and inform us by emailing [Confidential Information], so that we can confirm to you if the job is genuine.
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