A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The job description of a Digital Marketing Executive includes:
Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads
Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns
Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos or any online marketing campaign
Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
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