job description
marketing manager – seo in bengaluru / bangalore
Job Description – (Role/ Position) Marketing Manager – SEO Company Tata Digital Limited – Division: Tata Business HubCompany OverviewThe Tata Group is building a digital Consumer platform which aims to leverage strong hooks among existing loyal consumers of the Group as well as attract new consumers. The Group will drive deep loyalty, engagement and a seamless journey with its consumers through this platform. Deep analytics shall be at the core of the business model and the Group shall build significant capabilities in this areaas a differentiator.Posting SummaryOurs is rare opportunity – to be trusted advisors on financial performance fora new age digital start up! Our focus for the year will be about defining the finance charter andestablishing a governance framework viz. validating financial targets, setting up budgetary controls etc. So if you are excited to be a part of this journey – haveprevious experience as a Business Finance Manage in a relevant industry, feel energised by ambiguity , think deep but also like to roll up your sleeves – this mightjust be the right place for you !Experience Level 8+ In YearsLocation BangaloreRoles/Responsibilities• Define requirements, tasks, and resources associated to SEO strategy • Manage and execute implementation of SEO strategy • Communication to clients, team, and management on strategy/project development, timelines, and results • Collaborate on client strategy and goal definition for success • Keep pace with SEO, search engine, social media and internet marketing industry trends and developmentFunctional / Technical Skills• Perform keyword research aligned to objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations, execute/manage strategies for content development in coordination with SEO goals • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) • Develop and implement link building campaigns • Develop, manage and execute communication/content strategies via social communities in coordination with client goals • Implement and administer Technical search engine programs (XML sitemaps, schema, shopping feeds, webmaster tools) • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings • Develop, monitor and evaluate web analytics dashboards and reports • Work with social media and PPC teams to optimize campaigns • Keep abreast of SEO and integrated marketing trendsExperience• Min 4+ years hands on experience in Search Engine Optimization (SEO) both including on page , off page and Strong reporting knowledge • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) • Experience working with CMS and building/administering content in multiple CMS environments • Knowledge of HTML/CSS and website administration • High-level proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools • Knowledge of PPC programs and optimizing
skills
marketing
qualification
MBA/PGDM
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