Job Description:
Role Summary/Purpose:
The selected candidate is for Digital Analytics implementor role which is part of Digital Analytics team that partners with agile, technology, measurement and marketing teams to write requirements, design and develop analytical solutions, support teams with analysis and reports that showcase values of key digital strategies. These solutions are developed in-house and built based on Ensighten, Adobe Marketing Cloud and Google Analytics 360 principles.
Essential Responsibilities:

  • Support 3-4 agile teams by working on digital platforms & collaborate with Technology and UX teams to understand feature/platform & implement Adobe/GA 360 solutions via Tag Management System
  • Responsible for successful initiation, planning, design, execution, monitoring, controlling and closure of a project, also perform quality checks and provide required sign off and take ownership for data accuracy and integrity, for developed functions
  • Partner with Digital analytics product owner, business and platform teams, create Analytical requirements or stories, coordinate with agile and DMA teams to implement analytics data solution
  • Build stakeholder relationship and will be responsible for all affective communications of the projects assigned
  • Should be a strong storyteller and have in-depth technical knowledge of each project
  • Document and upload technical solutions onto common drive and confluence
  • Seek guidance on new tools and have everyday learnings by utilizing training opportunities provided across the board
  • Leverage opportunities to learn implementation of personalization tools like dynamic yield and data management platform (DMP) and their maintenance

Qualification/Requirements:

  • B Tech/IT or any relevant experience
  • 1 year of experience preferably from IT background and have fair understanding on javascripts, java
  • 2+ years of experience on implementing Adobe Analytics, GA 360 and any tag manager, Adobe Launch/DTM, GTM, Ensighten, Tealium, or any analytical work stream
  • Should have knowledge on writing technical requirements, build custom solution and integrate accordingly
  • Ability to manage multiple projects and team player
  • Experienced working with javascript/jquery, HTML and AJAX
  • For Internal Applicants: Understand the criteria or mandatory skills required for the role, before applying.
  • Inform your Manager or HRM before applying for any role on Workday.
  • Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)
  • Must not be any corrective action plan (First Formal/Final Formal, PIP)
  • Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
  • Existing Level 5,6 & 7 are eligible to apply, will be considered for Level 8 if selected

Desired Characteristics:

  • Strong analytical thinking, problem solving and aptitude
  • Understanding of business and have banking domain knowledge
  • Basics of Tableau or other data visualization tool preferred
  • Excellent communication skill both verbal and written

Marketing


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