DESCRIPTION
Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses Are you interested in working in a high impact role If yes, this opportunity will appeal to you. Come join our Marketing team.
We are looking for a smart, metrics and results-oriented Site Merchandiser who will be instrumental in improving customer experience and growing our business. The site merchandiser will be responsible for ensuring the best customer experience in one or more product line(s). He/she will plan, coordinate, and create emails and pages across the site; create and analyses metrics dashboards following traffic, click through, conversion, adoption and other web metrics. He/she will report on performance and action plans to the management team; will propose, plan and execute new features and projects, partnering with business and technical teams to achieve goals. He/she will help to drive feature launches and site improvements to completion by coordinating with project managers, developers, designers, and peers across the organization.
What will your responsibilities include
§ Handling design, tracking, merchandising and owning complete responsibility for all campaigns
§ Tracking and analyzing customer needs based on customer behavior including searching, browsing and purchasing
§ Formulating and executing the marketing plan. This includes email and push programs, new product launches, cross-category placements, developing and executing Amazon site wide events etc.
§ Designing and executing successful online customer experiences
§ Identifying problems and opportunities and responding accordingly, engaging cross functional teams where necessary
§ Developing and managing SEO initiatives, free search improvement projects, online ads, social media campaigns and new traffic-driving content strategies
§ Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization
§ Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization
BASIC QUALIFICATIONS
What are we looking for
§ Excellent written and verbal communication skills
§ Strong bias for action and ability to prioritize
§ Desire to participate in change and appreciate a dynamic environment with rapidly changing priorities
§ Ability to use hard data and metrics to make and support decisions
§ Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment
§ Capability to meet our technical requirements, which include Excel, and the ability to learn XML basics and our in-house tools, quickly
§ An understanding of and passion for e-commerce
PREFERRED QUALIFICATIONS
– Prior expertise in developing content and copy is preferable
– Prior expertise in handling Amazon site merchandising tools is preferable
– Prior experience in handling SEO/SEM and other marketing channels is preferable
– Prior work experience is mandatory. Relevant experience in retail, marketing or communications will be preferred.
– Email marketing experience is a plus
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