DESCRIPTION
It is still Day 1 at Amazon.
While we have grown quickly over last few years there are still many consumers who have yet to shop with us. The Reach team, within the India Consumer Engagement team, is responsible for launching new initiatives that drive demand from new pools of prospective customers, helping Amazon reach the next 100MM customers. One such initiative is making A.in available in vernacular languages to address the ‘language barriers. Amazon India Vernacular team is responsible to bring Amazon India’s shopping experience in multiple regional languages. To achieve this vision, we are looking for a seasoned marketing manager to obsess over these potential consumers. Your biggest charter would be identification and acquisition of new customers. You will be responsible for building in-depth understanding about these potential consumers, identifying their triggers & barriers, needs and drivers to adopting e-commerce (specifically Amazon) leading to high bar on right messaging, acquisition channels and shopping experience for them. This position offers a unique opportunity to apply your marketing prowess towards, not only scaling adoption of Vernacular CX but also focusing on improving New-to-Amazon acquisition through optimizing on-site CX.
In this quest, you will need to partner with both internal teams (marketing teams, category teams, product teams) and external teams (creative agencies, research, linguists and media partners) to create seamless integrated experience that will solve for this opportunity. This role will report to the Sr. Marketing Manager in the Reach team. This role will be based in Bangalore.
Roles & Responsibilities
· Drive awareness of regional language experiences available on Amazon.in via mass marketing interventions
· Scale adoption of Vernacular CX via managed traffic channel led initiatives
· Enhance discoverability/awareness of regional languages available on A.in via activating on-site locations/ingresses
· Improve NTA acquisition by optimizing on-site CX for Vernacular CX users
· Engage and influence senior stakeholders to drive action on insights. Lead and participate in overall business strategy and planning with senior leadership.
· Develop accurate projects priorities, schedules & execution of marketing campaigns.
· Partner with product, category, media, marketing and events team to create a seamless experience for customer
Candidature
· The successful candidate will be a self-starter comfortable with ambiguity, strong attention to detail, and the ability to work in a fast-paced environment.
· You must be comfortable working both at the strategic level and diving deep into implementation as needed (managing campaigns, writing business requirements and analyzing data). You will show hustle, take ownership and help foster a high-energy, high-performance culture.
· Experience on working with cross functional teams, with demonstrated examples of influencing key stakeholders with data driven and insightful points of view.
· Ability to evaluate various digital media channels (owned & paid), operate in ambiguity independently and be an effective problem-solver.
· Highly effective written skills honed to develop thoughtful, strategic and detailed documents that can persuade senior leaders of the effectiveness of the team’s proposed marketing and CX plans.
Qualifications:
· Demonstrated extensive experience and proven record in managing pan-India/regional marketing projects with multiple stakeholders and show proven expertise in marketing strategy, digital media planning, on-site merchandising, measurement and execution.
· A proven track record of creating and executing successful marketing plans that are engaging and effective.
· Excellent written and verbal communication skills with experience in managing key stakeholders and senior leadership.
· Demonstrated analytical skills in media attribution to identify efficiency and effectiveness of marketing campaigns.
· Comfortable with data and insights to develop and measure marketing programs.
BASIC QUALIFICATIONS
· Experience using Microsoft Excel to manipulate and analyze data
· Experience building, executing and scaling cross-functional marketing programs
· Experience using data and metrics to measure impact and determine improvements
· Experience presenting metrics and progress to goal with stakeholders
· 5+ years of marketing experience
PREFERRED QUALIFICATIONS
· MBA in Marketing, Advertising or related field is preferred
· Proven experience in managing marketing campaigns for regional brands in non-metros.
· Strong understanding of Tier-2 markets and demonstrated marketing success in these territories.
· 5+ years of experience in digital-first brands or ecommerce.


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