Cyient is a global engineering and technology solutions company. As a Design, Build, and Maintain partner for leading organizations worldwide, we take solution ownership across the value chain to help clients focus on their core, innovate, and stay ahead of the curve. We leverage digital technologies, advanced analytics capabilities, and our domain knowledge and technical expertise, to solve complex business problems.
With over 15,000 employees globally, we partner with clients to operate as part of their extended team in ways that best suit their organization’s culture and requirements. Our industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy.
Job DescriptionAbout the Role:
The Marketing Manager is responsible for leading, managing, and directing all marketing-related activities for Cyient’s Medical sector. This role focuses on growing immediate business results with large, global OEM customers primarily serving the medical industry involving diagnostic imaging, in-vitro diagnostics, cardiology, patient monitoring, orthopedics and consumer healthcare segments. You will report to Director of the Marketing Manager.You Will:
With over 15,000 employees globally, we partner with clients to operate as part of their extended team in ways that best suit their organization’s culture and requirements. Our industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy.
Job DescriptionAbout the Role:
The Marketing Manager is responsible for leading, managing, and directing all marketing-related activities for Cyient’s Medical sector. This role focuses on growing immediate business results with large, global OEM customers primarily serving the medical industry involving diagnostic imaging, in-vitro diagnostics, cardiology, patient monitoring, orthopedics and consumer healthcare segments. You will report to Director of the Marketing Manager.You Will:
- Experience conceptualizing and executing digitally-savvy content and thought leadership-led demand generation and brand development campaigns
- Expertise in ABM program, tactics, tools, and managing large-scale experience-and engagement-led marketing
- Expertise in developing a strong influencer community across partners, analysts, advisors, influencers, and thought leaders in driving large deals
- Experience working in globally-diverse culture and fast-paced environments
- You and us engage with leadership, sales/business development, SMEs , delivery, and the extended marketing team
- Experience in program managing large-scale virtual/physical events and marketing programs
- You and us navigate through a crisis and work with stakeholders to create a positive experience
- Understand and appreciation of MARTECH.
- Industry solution marketer and brand ambassador responsible for innovative marketing initiatives with a focus on demand generation/ABM.
- Marketing strategy, planning, implementation, and reporting and analytics for the business unit globally
- Lead the brand development, demand generation, thought leadership, and influencer engagement agenda across channels (Web, digital, immersive, social, etc.)
- You and us represent the industry with the global business development team and corporate marketing teams
- Lead the on-going development and management of Cyient.com, including managing content, site upgrades, and measurement of impact specifically to the medical related website pages.
- Develop creative approaches to promote the full Cyient portfolio and amplification of creative content across Cyient platforms; ensure approach aligns with brand identity and standards.
- Identify and develop creative briefs for new collateral requirements with a focus on interactive/engaging digital assets and virtual experiential marketing assets
- In collaboration with segments, establish governance standards and best practices across the company. Chair cross-segment working group to ensure collaboration and foster thought leadership.
- You and us develop, collect, and analyze marketing metrics
- In collaboration with business development, determine appropriate strategic methods for engaging key customers/stakeholders using the full suite of marketing tools
- Perform benchmarking against competitors and remain current on new trends
- Accomplish additional activities as assigned by management. Items may include the development of communication materials, development of innovative customer experiences, or other items not yet specified.
You’ll Need:
- Domain knowledge of the medical industry’s competitive environment and customer community
- Understand B2B marketing—from strategy to execution—in tech/ engineering/ manufacturing solutions across geographies.
- Bachelor’s Degree in Marketing, Communications, English, or related fields
- 10+ years of experience in B2B industry-centric marketing in large to mid- tech and engineering solutions organization
- 5+ years of leadership experience
Skills & ExperienceBrand Marketing, Digital Marketing, Vertical Marketing
Cyient is an Equal Opportunity Employer.
Cyient recruits, employs, trains, compensates, and promotes regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, and other protected status as required by applicable law. We are proud to be a diverse and inclusive company where our people can focus their whole self on solving problems that matter.
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