Our client is looking for a experienced Data Management Platform strategist. You ll work with 1st and 3rd party data and have provisioned digital campaigns with strategic audience segments for omnichannel marketing.
You have increased DMP audience reach, affinity, and insights by selecting the best combination of providers to guarantee both quality and cost efficiency for the entire Martech environment
You’ ll be responsible for providing strategic support with your analytical skills to better leverage our tech stack in collaboration with our media, digital website and strategy, Salesforce, CRM, and BI teams and media agencies.
Our ideal candidate will exhibit excellent analytical and organizational skills and the ability to build strong relationships internally with cross-functional teams and externally with media agencies.
Responsibilities:
DMP Project and Product Management:

  • Manage the Adobe DMP product within the company, and formulate a marketing data strategy, leveraging existing data points to assess, diagnose and prescribe campaign optimizations to exceed performance expectations
  • Serve as the lead point of contact and super user for the DMP. Work with Adobe Audience Manager product, and with Data Management Platform (DMP) partners and manage day-to-day onboarding of client data. Collaborate with other internal Adobe product owners on the direction of the Adobe platform and capabilities.
  • Showcase benefits from the DMP by defining and executing revenue generating use cases Demonstrate through campaign results how data targeting can help achieve business goals
  • Drive the use of data and adoption of DMP across digital and marketing units. And present new data initiatives to the wider marketing team(s) (e.g. Identify possible 3rd party and 2nd party data opportunities)
  • Ensure digital and marketing teams adhere to all aspects of data privacy, GDPR, and compliance and Monitor data collections, storage, and usage

Research and Analytics

  • Extract insights from data and effectively communicate to the company’ s stakeholders in relation to their goals and objectives. Share results from audience analytics reports when available.
  • Develop and present DMP and Data 101 presentations the wider marketing team(s).
  • Understand the latest industry trends and use cases surrounding the use of the DMP to ensure industry best practices are applied
  • Participation in various cross-functional meetings and agency sessions to enhance the digital advertising approach across teams, tiers, market areas, and globally

Requirements:

  • Demonstrated analytical skills, data driven decision-making, and strong teamwork driving business results
  • 3-4 years of working for or closely with data management platforms (Adobe DMP or other), data exchanges, ad networks, demand side platforms (DSP), agency trading desks, or supply side platforms (SSP)
  • 2+ years of experience using Adobe Analytics
  • Good experience of online advertising and familiarity with customer acquisition goals and optimization to CPA, CTR, Completion Rate, etc.
  • Familiarity with customer acquisition goals and Experience with digital campaign set up, optimization and reporting; audience segmentation and development; and ad targeting and delivery
  • Proficiency in Microsoft Office solution
  • Excellent interpersonal, oral, and written communications skills
  • Bachelor’ s or higher, preferably in business, marketing, or advertising

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