Demonstrated ability to analyze, develop, present and execute new marketing strategies that lead to significant improvements in organic search engine performance.Extensive understanding of web metrics and statistical analysis, including the ability to develop and debug custom tracking procedures within Google Analytics and other web analytics platforms.History of achieving maximum ROI and consistent growth in regard to pay-per-click advertising campaigns. (Search, Shopping, Display & Social).Excellent oral and written communication skills.
Experience with A/B testing and landing page optimization that leads to conversion rate improvement.
Excellent problem-solving, project management and leadership skills.
ADDITIONAL QUALIFICATIONS (NOT REQUIRED)
Google AdWords Certifications
Google Analytics Individual Qualification
MSN AdCenter Certifications
Experience with Drupal, Magento, WordPress and other CMS platforms
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